Delphi AR X-Ray Car Experience Real-Time Product Visualization

Delphi is a leading global supplier of high-quality automotive parts. Their sales team required a more interactive, and innovative way to communicate and visualise their products in a unique manner.

Using augmented reality, this was achieved by creating an event-based augmented reality experience that was deployed at the Automechanika show in Frankfurt. Visitors were able to scan a full-size Honda Civic car on the exhibition stand and see the entire core Delphi product range fitted within the car via an augmented ‘x-ray’ mode - all in real-time.

• Client:Delphi
• Technologies:Unity3D, Vuforia
• Location:UK, London